“I hate good taste. It’s the worst thing that can happen to a creative person”
–Helmut Newton

This item is named after Helmut Newton (1920 – 2004). Helmut Newton’s distinct style of eroticism and highly produced images was deemed rebellious and revolutionary in its time, as he turned the expected notion of beauty, depicted by passive and submissive women, on its head. Depicting his models as strong and powerful women, Newton reversed gender stereotypes and examined society’s understanding of female desire. Sjaak loves his work New York fashion photo’s, clean and pure, is what fashion has always been in Sjaak’s eyes.