We are thrilled to announce that Hul le Kes has successfully completed its crowdfunding campaign through Crowd About Now with an incredible 160% of our minimum target reached! This overwhelming support allows us to further expand our circular and social vision beyond borders. We are deeply grateful to everyone who believed in our mission and contributed to making this possible.
Thanks to this success, we are now taking significant steps internationally. Starting next week, we will open our Pop-Up Shop in Paris—an inspiring space where visitors can experience our upcycled designs and discover the stories behind each piece. At the same time, we are currently present in Florence, showcasing our new Autumn/Winter 2025 collection for wholesale. This collection features more upcycled pieces than ever before, reflecting our commitment to creating fashion that not only looks beautiful but also contributes positively to the world.
The past year has shown how challenging it is for circular businesses, in general, to thrive in a predominantly linear economy. Purchasing decisions are still too often driven by short-term economic thinking: where can I buy the cheapest products? However, circularity is not about quick wins—it is about long-term impact. Achieving 160% of our crowdfunding goal proves that more and more people understand the value of investing in sustainable and socially responsible products.
This milestone empowers us to strengthen our mission: to design products that are part of endless cycles of use, to support mental well-being through fashion, and to celebrate craftsmanship. Every purchase made at Hul le Kes is a conscious choice for circularity and social impact.
A circular economy offers more than sustainability—it represents a future where waste becomes a resource, where products are designed with their next life in mind, and where creativity leads innovation. Our growing international presence allows us to spread this philosophy further, inspiring more people to join the movement.
With our Pop-Up Shop in Paris, our presence in Florence, and our store in Arnhem, we are creating spaces where people can connect with the craftsmanship, durability, and creativity that define Hul le Kes. Each of these spaces serves as a hub for storytelling, inspiration, and conscious choices.
The journey toward a truly circular economy is not easy, but together we can make it a reality. Our successful crowdfunding campaign shows the power of collective action. Every supporter, every conscious purchase, and every shared story brings us closer to a world where circularity and social impact are the norm.
In 2025, we are more determined than ever to push boundaries, inspire change, and continue building a sustainable and inclusive future. We invite you to join us on this journey—choose consciously, choose circularity, and become part of a movement that creates real, lasting change.
Because together, we can make 2025 the year when circularity becomes the standard.
