Right after the Hul le Kes brand has been introduced at the Fashion + Design Festival Arnhem in 2018 people where able to see, fit and buy the first try-out pieces made by the brand. In the city centre of Arnhem in a former department store the Hul le Kes pop-up shop was to be found.
FDFA is an annual event taking place in Arnhem gathering all fashion and design events the city has to offer. Part of its program are the graduation shows of ArtEZ Fashion Design and the Arnhemse Stockdagen. The Hul le Kes pop-up shop was one of many pop-ups during this period, other pop-ups where by Wintervacht, MAISON the FAUX, Ontwerp Platform Arnhem and the People of the Labyrinths.