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In my search to alternative ways of management and businesses I immersed myself in non Western philosophies of life and as much inspiration I get from processes taking place in nature. The combination of nature and non Western philosophies is not uncommon. It is also not surprising that even we in ‘the West’ are taught one specific natural and circular process as from the moment we are young.

Circularity… It is a hot topic at the moment and seen by many as the only way to the future. Also we are a proponent of circularity and take it into practice throughout our company, the brand and our personal lives. Although many would like us to believe that a circular economy is quite easy to achieve I think it is much more complex than we all think it is. To think circular and specially to act circular we have to take a look at our personal behaviour first. Circularity is not something that is only about products. Circularity is something that is to be found throughout everything we do, we only need to recognize and acknowledge it as such. To understand what circular is, in my opinion, I would like to take you through our current systems and our modern thinking.

As per Tuesday June 16 Hul le Kes ReShared is available in 10 cities throughout the Netherlands!

On Tuesday June 9 Sjaak will participate at the livestream by Pakhuis de Zwijger about circular textiles. On Thursday June 11 he will talk about the effects of the current situation on the global and local fashion system.

It was at the start of the new millennium that Sjaak and I met each other for the first time. We were the very first class at the fashion department to get computer lessons as a permanent part of our education. Until that time everything made at the fashion department was made by hand, but the fashion industry was changing fast and Adobe Illustrator, Photoshop and InDesign made their entrance in the industry. As I am writing this it all feels impossible; as if I am writing about something that happened over a hundred years ago… Actually this is less than twenty years back in time.